By: Joe Garza
When MovieLaLa’s co-founders Sahin Boydas and Dana Loberg decided to utilize all their resources to create for their company’s use the best Graphics Interchange Format – or GIF – tool possible, they had no idea the far-reaching effects it would have. In fact, the film-networking-and-marketing firm, which serves both moviegoers and film promoters, never really dreamed their GIF creation app would leave their own walls.
But when they saw how well it functioned and how much their own team loved it, Boydas and Loberg decided to offer their easy-to-use GIF maker to the rest of the world. So now, professional and amateur GIF creators alike are happily welcoming the MovieLaLa GIF Maker – available in either of two editions, free or pro.
Obviously, the folks at MovieLaLa are adept at spotting potential – many companies never would have thought to offer an in-house app to the world outside. And in so doing, Sahin Boydas, Dana Loberg, and the rest of MovieLaLa team have created yet another opportunity for a firm that is built on creating opportunity.
The company is based on the concept of helping everyone involved in the film industry – movie makers, promoters, and fans – everyone who wants to make sure a film gets seen by the right audience. And what’s especially ingenious is howMovieLaLa enlists the aid of moviegoers: it involves the public via social media to get everyone networking and make sure films get noticed by the right folks.
So MovieLaLa is a win-win situation – obviously for the startup company itself, which is gaining popularity every day, but also for movie fans and the vulnerable movie industry’s many artists. Indeed, it is a unique type of for-profit company – one with goals that seem to transcend their own cause.
So what might be behind this company’s remarkable ability to think creatively? Co-founders Dana Loberg and Sahin Boydas both have pertinent histories. Loberg, previously a Yale student and a New York City ad writer, once also worked as an intern for Fox Studios, as well as in Silicon Valley public relations, and her experiences now converge perfectly in a tailor-made career. In 2013 she and Boydas founded MovieLaLa, their groundbreaking company whose success is impressing even these two entrepreneurs themselves!
Sahin Boydas, too, has experience that has trained him to think outside the box. Boydas is a native of Turkey with degrees in computer engineering and business who transplanted to Northern California to enroll in the Silicon Valley Founder Institute, a world-wide entrepreneurial-support and business-launching network which gave him the instruction, experience and contacts needed to ensure his strongest chance at success.
With his history of volunteering and community service, Boydas found a perfect fit in the Founder Institute’s philosophy – a philosophy of giving back; of supporting global entrepreneurship and thereby strengthening the world’s economy; and of creating a unique community in which CEO’s become mentors who are continually, financially rewarded for the future success of all graduating entrepreneurs.
And as a company MovieLaLa is unique, encouraging the entire filmmaking community via a network built to promote the success of everyone involved in the movie industry. So with MovieLaLa, everyone wins, especially moviegoers – by, among other things, being notified when and where a movie, which they may have researched months ago, will finally premier. Thus box-office sales increase, audiences don’t miss out, and the often-overlooked, smaller-budget films can garner, even in a precarious industry, the respect and support they deserve.
MovieLaLa is designed, moreover, to bring fans together, by actually helping like-minded connoisseurs find one another – and maybe even see a movie together with a meetup group at a nearby theater. Thus the social, artistic, and economic benefits of MovieLaLa are so numerous and intertwined that they almost defy categorization – which is what the idea of a true community built on support and teamwork entails.
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