Film-focused social network MovieLaLa announced a $750,000 angel round this week. Investors include Salesforce CEO and chairman Marc Benioff. The MovieLaLa platform will launch to the public in May.
“The way [studios] market is unsustainable …We want to improve and give studios data analytics on users and behaviors up until the time when films are in theaters,” says MovieLaLa CEO Dana Loberg.
The MovieLaLa network, aimed at 14- to 20-year-olds, will feature a personalized feed of upcoming movies. Users will be able to follow stars and directors, as well as see what movies their friends are going to see.
“After we have released the app we’ll be iterating and meeting with studios to get marketing deals lined up,” says Loberg. “We’ll start to help studios with some of the tools we’ve built to improve engagement with movie fans.”