San Francisco-based MovieLaLa, which operates a social network and marketing platform for upcoming movies, has raised an undisclosed amount of seed funding from Allen DeBevoise, chairman, CEO and co-founder of Machinima, a provider of a worldwide video entertainment network. Allen joins previous MovieLaLa backers in the seed round, including Jim Moloshok, a former executive at HBO and Warner Bros; Larry Braitman, a founding investor in Flixster; Wealthfront CEO and President Adam Nash; and Manatt Digital Media Ventures. Allen, along with other investors, can be seen sharing his thoughts on movie marketing and MovieLaLa here.
The San Francisco startup will soon launch a network for people to discover new films through friends.
MovieLaLa announced Tuesday that is has raised an undisclosed amount of seed funding from Machinima co-founder Allen DeBevoise.
DeBevoise, an active angel investor, joins existing investors Jim Moloshok, a former HBO and Warner Bros. executive, Larry Braitman, the founding investor in Flixster, Adam Nash, CEO of Wealthfront, and Manatt Digital Media Ventures.
MovieLaLa is a San Francisco startup cofounded by Dana Loberg. The company is planning an April launch of its social network, which is aimed at helping people discover upcoming movies through their friends. MovieLaLa also operates a marketing platform for studios looking to connect with fans.
DeBevoise and MovieLaLa's investors share why they backed the company in the YouTube video below:
MovieLala is a new social platform with two primary goals: to connect users who love the same movies and types of movies, and, really, help studios build buzz to boost opening weekend box office numbers.
Now the startup is receiving seed funding from a man who’s invested in every digital media company you can think of: Allen DeBevoise, the current chairman and CEO of Machinima.* The exact size of the investment was not disclosed. MovieLala says it will use the capital to launch its social network and movie-marketing platform.
DeBevoise joins existing MovieLala investors including Jim Moloshok, a former executive at HBO and Warner Bros. (which has its own relationship with Machinima), Larry Braitman, a founding investor in Flixster, and Manatt Digital Media Ventures.
Fledgling film marketer MovieLaLa has received seed funding from Allen DeBevoise, the chairman of the Machinima video entertainment network.
DeBevoise told Variety that the investment will help the company move towards a full-scale launch of the social-network marketing platform in the coming months,.
And he asserted that the Ellen DeGeneres Oscar selfie — which temporarily knocked out Twitter on Sunday night — underlined the need to find new methods to engage moviegoers about future titles, noting the tweet was retweeted 2.9 million times in less than 24 hours.
“The tweet and the reaction to it was a perfect example of why movie marketing needs to evolve,” DeBevoise noted. “It showed that moviegoing is such a social activity, based on people loving movies and stars.”
Machinima is one of YouTube’s largest network producers, targeting young males with scripted series, animated shows and gameplay videos.
MovieLaLa, which announced its launch in November, is touting itself
itself as being able to connect studios with its user base of movielovers to optimize studio marketing efforts. Previously announced MovieLaLa financiers include Jim Moloshok, a former exec at HBO and Warner Bros.; Larry Braitman, a founding investor in Flixster; Wealthfront CEO and President Adam Nash; and Manatt Digital Media Ventures.
“Studios today have no problem generating awareness leading up to theatrical releases, but they struggle to transform that into intent to purchase tickets,” she said. “We look forward to closing the missing loop in movie marketing by helping studios optimize their marketing dollars through more effective online targeting with movie fans.”
MovieLaLa CEO and co-founder Dana Loberg told Variety that the company’s planning to launch an iPad app in April and move up to the next level of fundraising by seeking venture capital. To that end, DeBevoise has been included in a company pitch for more funds, asserting, “I love the idea and I think the solution is going to be very very powerful.”
MovieLaLa Trailer – http://youtube.googleapis.com/v/EtkNqsYyM4w
The social network and film marketing platform for upcoming movies has received further seed funding as a soft launch continues.
The latest round of investment comes from Machinima chairman, CEO and co-founder Allen DeBevoise.
Previous investors include Jim Moloshok, former entertainment executive at HBO, Yahoo! and Warner Bros, as well as Larry Braitman, an online advertising veteran and founding investor in Flixster, and Adam Nash, CEO at Wealthfront and former executive in residence at Greylock Partners.
MovieLaLa co-founder and CEO Dana Loberg (pictured) said the service was designed to enable viewers to discover upcoming releases through friends and track the pipeline of favorite stars.
Loberg added that film marketing executives would be able to tap into buzz on social media to target audiences in their campaigns.
“When it comes to movie discovery, nobody has built the IMDb,” said Loberg, who added the service will launch on iPad in April followed by roll-out across mobile platforms.
“There’s a huge opportunity on mobile. There are not that many movie-going apps out there. We’re bringing the tech of Silicon Valley and the relationships of Hollywood to this.”
Loberg continued, “This esteemed group of investors validates what we are building at MovieLaLa. Studios today have no problem generating awareness leading up to theatrical releases, but they struggle to transform that into intent-to-purchase tickets.
“I look for breakthrough start-ups with smart founders who are as passionate about their companies as I would be working with them – a description that fits MovieLaLa exactly,” said co-founder Sahin Boydas.
“MovieLaLa has not only designed a beautiful user experience that mirrors the social activity of going to the movies, but armed movie marketers with the audience data they have been lacking. I anticipate that MovieLaLa will soon become studios’ most valuable marketing tool.”