Many of us know about the tension of Silicon Valley and Hollywood. Hollywood is the creator of all content: the brain-childs of all our favorite movie stories and tv shows. Hollywood is also emotionally fragile, having witnessed the result of technology on the music industry: turning the music business model upside down with Spotify, Pandora, Apple iTunes and others who changed music distribution.
Silicon Valley, on the other hand, is always looking at the entertainment industry from a consumer perspective. San Francisco is all about free distribution, open API’s and seamless convenience when it comes to industries, including the entertainment world.
It should be noted, technology, is nothing without the content which is why these two cities should never be at odds. It’s like having the moon angry with the sun. Or the grass upset with the rain. The LA content creators produce the imaginative content, drive the demand and should be able to rely on SF to simplify and distribute their production. Let’s let everyone do what they do best and build some trust.
MovieLaLa is one of the first startups to build the technology and platform from the studios’ perspective, as well as the consumer experience. Movie marketers are looking for better ways to connect with their audience and MovieLaLa emerged to provide a new discovery platform for upcoming movies with deep tracking and notification system to engage viewers and convert them into movie goers. Movie fans get a cool new way to discover movies through their favorite stars and see what movies their friends like as well as find friends to join them at the theatre. Everything on the site you can share, like, follow and get a more curated, personalized site to discover upcoming movies through their friends and favorite stars.
MovieLaLa will bring “bring balance to the force”.