If you work in media, digital media, or entertainment, including studio or digital agency or media buying, we highly recommend this video. The Machine Zone CEO shares openly about the present and future of media buying and how Machine Zone was able to capitalize and build one of the most successful gaming companies through digital and quantified media buying. Machine Zone is famous for their gaming apps like Game of War: Fire Age, products which are the highest grossing games for 2014 and 2015. This is a successful company who shares HOW they got so big, millions and millions of users, where they spend their money, how they spend their money, etc.
There are a few quotes we feel are important for media owners to acknowledge here at MovieLaLa.