We will be hosting a panel at the EFF (Entertainment Financial Forum) in a week or so in LA. The topic is around entertainment and mobile, and taking apps from development to market. As a startup in the cross-section of entertainment and tech, and with an emphasis in mobile, it’s been quite exciting to discuss developments that are impacted both places: Silicon Valley and Hollywood.
We have a great lineup of panelists including the following:
Arteen Arabshahi, Senior Associate, Karlin Ventures
Michael Blank, Executive, Business Development, Creative Artists Agency
Ahmed Nassef, Founder and CEO, Vyu Inc.
Aykut Karaalioglu, Founder, Mobile Action
Lucas Shaw, Entertainment Reporter, Bloomberg
We already have a few questions that we will be discussing like, what is the current state of technology when it comes to unbundling of apps across platforms? (Ex. Facebook and messenger, Facebook and Paper, etc). How can new startups leverage existing platforms today to build an audience for their app, like Snapchat, Pinterest, Facebook, and others.
Other important discussion points when it comes to mobile app startups, is how much should startups be spending for scalable growth of their app? How much should be organic vs paid? Is there a smart way to predict revenue with ad spend?
And last but not least, what is the global opportunity with mobile and emerging markets? When it comes to social tv and movie applications, what works and what doesn’t?
These are just a few of the questions we will discuss on March 11, 2015 at the EFF Conference. I will do a followup blog on answers to some of these questions to help other mobile startups navigate the ever evolving startup tech and entertainment ecosystem.