Network built to connect movie lovers with movies and their studios.
The Chief Executive Officer Dana Loberg joins us from San Francisco.
Explain, what is MovieLaLa and how does it fit into the world of movie marketing?
At MovieLaLa we are building a socially design platform for upcoming movies.
We believe that nobody has built a critical social layer two upcoming films, finding friends to go to movies with.
On the back end, we are collecting data and analytics for studios to know who is watching their films, who the most influential person is when it comes to people who want to go to movies.
Effectively studios spend a lot of money marketing their films, and they still do a lot of traditional marketing, which could be tv commercials, print ads, advertising, and nobody has really built the data and analytics and pulls in data to market more effectively online.
Has it been a challenge to get the studios interested in this or are they all over movielala?
Luckily, we have been building up the relationship with the studio since we first started in August 2012, so I feel studios are very open to hearing what we are building because they know they need to be increasing their — decreasing their marketing costs because they still see the rates over the past 10, 20 years.