Continuing my new series of exclusive Q&As with people and companies that you should know in the wonderful world of digital media, meet Dana Loberg, Founder & CEO of MovieLaLa, a company based in the Bay Area (but very much steeped in the milieu of the studios in LA). Dana is a powerhouse — talented, creative (more on that below), driven, tireless, tenacious, and passionate about her company and the overall market opportunity — all qualities I love in a start-up CEO. Movie studios of all stripes should listen to what her company can do for them. And, consumers will value the end results. That’s why — despite the fact that she is a Yale-ee — we here at Manatt Digital Media Ventures (and several media and digital media luminaries) invested in MovieLaLa. Can’t reveal those other investors yet, but you will be impressed when Dana does. With that intro, here we go:
(1) What is the reason your company exists (and what problem(s) are you looking to solve)?
MovieLaLa wants to deliver a new fresh experience for movie fans looking to find movies to see and friends to see them with. Up until now, what’s been missing is that critical social layer around movies and movie-going, allowing people to discover movies through friends and have a more personalized, curated experience online.